Ecover TV Advert - Feel Good Cleaning

This video is an advertisement of ecover cleaning products. It is highly sexist and only displays one image of a man lifting a sheet at the beginning. Even the kids are almost entirely younger girls. It is ridiculous as to how much media affects society but this is a further example of how the idea of cleaning and being overly happy and "feelin good" makes the perfect women in society today. The Disney Princesses are not the only ones forcing these ideas and stereotypes of the perfect women in society today, it is the entire media industry.